OtherHandoff: four-door audience ladder + $39 pricing + promise line, written into the master plans
Strategy session that turned a brain dump into the going-forward frame: the business is one journey (fear to opportunity) at three altitudes / four product doors. Locked the promise to the "choice" framing ("AI leaves behind the people who ignore it and rewards the people who learn to direct it; I make you the second kind"), decided the Architect Method is a $39 feeder (real revenue on the Claude Code courses + agency + OS), and specced the four-door website (homepage self-select router; routes /architect-method, /claude-code, /agent-team, /os; courses-only LMS with agency + OS on separate rails). Wrote it all into [BUSINESS-PLAN.md](../../../BUSINESS-PLAN.md) (new Audience ladder + Website structure sections) and reconciled [LAUNCH-PLAN.md](../../../LAUNCH-PLAN.md) ($75-300 -> $39, courses-only scope) and [SYSTEM-VISION.md](../../../SYSTEM-VISION.md) (internal-systems-layer note); three docs kept separate. Pending Chris: pick final social bio wording + a later website-rebuild session.